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When Rihanna collaborated with the sporting design gods at Puma, the results were hotter than her love affair with Drake.  Rihanna has continued to fusee her independent approach to music, fashion and lifestyle into her debut collection FENTY PUMA which has continued to sell out worldwide with new addition release dates being hotly anticipated.  The sport-driven design aesthetic heavily references Rhianna's love of Japanese culture and through her creative direction as Creative Director, Rihanna has stayed true to her philosophy "I wanted to take Puma to a new place with something unpredictable and unexpected". The collection is nothing short of...

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